Facebook nears two billion monthly users

Dora Pope
May 7, 2017

Facebook is gearing to launch a number of television shows around mid-June. Van Heen and his team have already met with production companies and receiving pitches for shows that would appear on a new version of Facebook's video tab. One of the sources said the social network is obsessed with capturing Snapchat's audience, so it's targeting them with a bunch of shows for teens. Snapchat continues to attract young users to its youth-centric show deals for the Discover section.

Sources also told the outlet that the social media website is seeking to develop both the short 5-10 minute shows that would refresh on the daily basis and longer, high-budget productions that would be suitable for a home television experience.

Facebook will monetize its new premium service via advertisements that it'll play in between videos, which will boost revenue, but with lower margins. Now, according to a report from Business Insider, Facebook is planning to unveil its plans to enter that market next month with two different formats of video... One agency has already attached an A-list Hollywood star to a show, according to a person familiar with the talks. With Facebook unveiling shows in time for the Cannes Lions advertising festival, the wait to see what they've come up with won't be a long one. The new shows will be supported by ads and available for anyone to watch, instead of living in YouTube's $9.99-a-month subscription service.

Facebook's thinking seems in line with YouTube's, as Facebook's primary means of monetizing its original shows will be through mid-roll ads, multiple people said.

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Back in December, rumours started flying that Facebook was looking to follow Amazon, Hulu, and Netflix into the original content game.

"Last year we started to invest in more original video content to help seed the ecosystem".

Chief executive Mark Zuckerberg, in company's Q1 earnings call, said that he has been doubling down on investment in video, predicting that the news feed will eventually be mostly video.

Other reports by My Hot News

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