Amazon strikes again; the dressing room in your house

Ashley Carr
June 21, 2017

Using the new Prime benefit, customers can order at least three items from more than 1 million clothing options available on the site to try on at home. Items are shipped in a resealable box with a prepaid label for returns.

Prime Wardrobe is now being tested and Amazon is offering Prime Members the opportunity to be notified when the service launches on a wider scale.

Prime Wardrobe will soon be included with all Prime memberships, the company added.

Amazon may have just solved the biggest problem with online shopping. It's poised to surpass Macy's this year as the largest USA clothing seller, according to Cowen & Co. analysts. The deal is expected to shape up the grocery retail industry as Amazon continues to invest and implement new technology to the retail industry.

While Amazon-owned Zappos has successfully grown as an online shoe store, Amazon itself still appears to be experimenting with different ideas to build up its clothing business. The "try before you buy" concept has been particularly appealing to moms and busier millennial customers.

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A handful of companies, including Nordstrom's Trunk Club and Stitch Fix, already provide similar services. Keep five or more and the discount increases to 20 percent.

Amazon is launching Prime Wardrobe, a new program that will let you try on clothes before you buy them.

With Prime Wardrobe, customers are able to fill up a box with various apparel items at no upfront cost, and only pay for the items they end up liking and keeping. The "fitting room that fits into your life" allows you to choose a bunch of clothes and accessories on Amazon to try on at home. For $99 annually, Amazon Prime members can access and stream digital movies, TV shows, podcasts, and Amazon's original productions in addition to getting free two-day shipping and one-hour delivery on certain orders.

If Prime Wardrobe takes off, retailers could be left scrambling, Saad added.

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