Gene Simmons wants to trademark a hand gesture

Dora Pope
June 15, 2017

Now, that's not quite the same gesture Simmons is trying to trademark; the drawing submitted with the application leaves the thumb out, instead of placed over the middle and ring fingers. It is described in the application as " a picture of applicant showing use of the mark in connection with the services".

Gene Simmons is apparently in need of a new hobby.

According to The Hollywood Reporter, Simmons filed an application to patent the familiar hand gesture used by rock-loving dorks the world over.

Before the Trademark Office allows this hand gesture to be registered - it perhaps wouldn't be unprecedented - an examiner would consider the likelihood of confusion and, possibly, whether it's too generic to be associated with Simmons.

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Simmons claims that the hand signal was first used on KISS's Hotter Than Hell tour in 1974. You may know it as the "rock on" symbol or the "devil's horns", but he wants to make the hand formation his own. Then there is the 1966 single sleeve for the Beatles' Yellow Submarine that shows John Lennon using the gesture.

And there are other variations on the gesture-asio9 points out, it's pretty similar to Spider-Man's web "thwip" thing, which is actually more upside down, but the form is still pretty close (the thumb is definitely out, purported Simmons style). See the U.S. Supreme Court's upcoming ruling in Tam v. Lee. Yes, he's trademarking the "I love you" sign.

No matter which way you perceive the hand gesture, we'll have to wait and see if the U.S. Patent And Trademark Office approves it first.

No matter what happens for Simmons, we guarantee nobody will ever be able to trademark a handshake.

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