Google Says It Won't Snoop Your Inbox Anymore For Targeted GMail Ads

Dora Pope
June 24, 2017

Google is looking to bring its consumer-based Gmail service in line with its G Suite for businesses, the latter of which includes a version of Gmail that does not get scanned in order to personalize ads. The company said this change results from its decision to make the professional version of Gmail, which is included in G Suite, "more closely align" with the consumer version.

Here is a comforting piece of news, Bloomberg is reporting that Google has chose to cease reading your emails to determine what ads to show you in Gmail.

Privacy activists have long complained that the scanning of email contents amounts to unwarranted "eavesdropping" on users, as the practice has been in place since Gmail has launched.

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After the change is implemented, Gmail ads will be "in line" with how Google personalizes ads for its other products. "Ads shown are based on users' settings".

'Users can change those settings at any time, including disabling ads personalization'. In a blog post today, Senior VP for Google Cloud Diane Greene announced that soon, free Gmail users will enjoy the same benefits that enterprise customers who pay for G Suite already have. That's right. Google is going to stop Scroogling us. G Suite emails are not scanned for targeted advertising, and Google said that it wanted to standardize its practices to appease its more than 3 million G Suite customers, who might be anxious about the privacy of their emails. However, Google will no longer scan your mails to sell targeted ads. Greene emphasized that the service is tremendously valuable for all people using the service because "no other e-mail service protects its users from spam, hacking, and phishing as successfully as Gmail". It also erases one of the arguments against giving users a way to easily and seamlessly encrypt their email-something Google and other free email providers have resisted because it would prohibit them from scanning messages for profit. New add-ons will enable features like payments and invoicing directly within Gmail.

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