Trump Organization to launch 'American Ideas' hotel chain

Ashley Carr
June 7, 2017

Eric Danziger, the chief executive of the company's hotels division, told The New York Times that the chain will debut in Mississippi. In the first project the Trump Organization has announced since Trump entered the White House, it will launch a budget line of hotels called American Idea.

Trump's sons Donald Jr. and Eric now run the Trump Organization, of which Trump Hotels is a part. "And we just saw there, there was a void missing".

The first American Idea hotels are set to open in MS, where the Trump Organization is partnering with the family-owned Chawla Hotels to rebrand existing properties.

While Trump handed over control of the Trump Organization to his sons Eric and Donald Jr. upon becoming president, he remains financially invested, leading to fierce criticism from ethics experts.

"While we will continue in pursuit of this mission for our luxury Trump Hotels brand, we look forward to leveraging our expertise and experience across the various segments of the hotel business" and serving "many more guests, owners and markets across the nation", Danziger said in a statement Monday.

The Trump Organization canceled talks with the developer after several news articles raised questions about whether the foreign investors might try to use their investments to influence the new administration.

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"This is real America", Eric Trump said. The owner is now president of the United States.

(AP Photo/Kathy Willens). Chawla Hotels CEO Dinesh Chawla speaks as Donald Trump Jr., executive vice president of The Trump Organization listens, Monday, June 5, 2017, during an event at Trump Tower in NY. "But I do believe in legal immigration, not to punish people, but I believe in being a law-abiding person". The Scion, which is under construction, is a $20 million project financed by $5 million from Guaranty Bank, Dinesh Chawla said. Aptly named, it all started with an idea and has developed into three signed agreements for American IDEA properties in the Mississippi Delta area. "So that kind of forced me into [saying] we're going to be a domestic brand", said Danziger in an interview with Fast Company. He said the renovation could take up to eight months.

President Trump and his family have been accused on various occasions of viewing their move into politics as a business and branding opportunity.

Eric Danziger, CEO of Trump Hotels, left, joins Eric Trump, center, and Donald Trump Jr., both of whom are executive Vice Presidents of The Trump Organization, as the trio poses for a photograph during an event for Scion Hotel.

The hotels will be mid-scale and will be called American Idea. It is "American Idea", not "American Ideas".

Other reports by My Hot News

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