Ugh! FB Messenger Ads Are Here …

Camille Francis
July 13, 2017

This is going to open up a nice new revenue stream for the company considering the fact that Facebook Messenger has more than 1.2 billion monthly active users across the globe. When people tap on an ad, they will either be sent to a website or a Messenger conversation with the business behind the ad.

Home screen ads on Messenger will use the same user-targeting capabilities that are already being used by Facebook and Instagram.

As Facebook says, a small percentage of users will start witnessing these ads and as the month progresses, the quantity of these ads will moderately increase.

"We'll start slow", Facebook's head of product for Messenger, Stan Chudnovsky, said at a conference in San Francisco this week.

Five Beheaded in Acapulco Prison Riot amid DHS Secretary Visit — GRAPHIC
Authorities found bodies throughout the wing, inside and outside the kitchen, as well as the area for conjugal visits, he said. The victims were stabbed and beaten to death, said Roberto Alvarez , security spokesman for the state of Guerrero.

That's all going to change, as Facebook is rolling inbox advertisements into beta on a worldwide scale.

The ads look similar to those found on Facebook's newsfeed and will sit between your recent conversations - they won't appear in private messages, thankfully. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives on July 11, with more options like the App Installs objective coming soon. The news means people will see Messenger ads in the home tab of their Messenger mobile app.

In order to determine exactly what led to the decision, Tech Crunch even asked Facebook what the response of its test participants had when they saw the ads.

It is not known whether people will welcome the updates user experience involving ads. Facebook has developed an in-app payment system that allows someone to transfer money to other users, including companies a user is making a purchase from. The ads would be there to be seen in the Messenger home page and would be in the form of images, clicking which will lead to a page outside of the Messenger platform. These ads were first tested in Australia and Thailand this January. Facebook is no exception who just started to expand a beta update for its Messenger app, bringing advertisements into the frame.

Other reports by My Hot News

Discuss This Article