Apple TV's 4K movie pricing is exactly what the 4K world needs

Anita Tucker
September 13, 2017

The new TV is powered by the new A10X processor, the same chip that powers iPad Pro for a clear 4K HDR experience with 3GB RAM.

The most comforting news for all potential buyers is that Apple are bringing Amazon Prime Video to Apple TV, enabling users to enjoy Amazon Originals in their glorious 4K format, provided you're subscribed to Amazon Prime of course. It will start at $179.

It runs on latest version of tvOS. However, one aspect that caught our attention was the fact that apple is upgrading iTunes with 4K content. Apple's Tim Cook said 4K will add "cinematic quality to virtually everything you watch", and Apple's Eddy Cue added that customers who purchased HD versions of movies will automatically get 4K versions.

What's interesting about Apple's choice to require a 15Mbps minimum bandwidth connection for Apple TV to be able to deliver 4K is that Apple has yet to define whether the minimum bandwidth requirement will be for standard or high-dynamic range. Owing to this, the Apple TV 4K will now be twice as fast of the current model. The support for both HDR10 and Dolby Vision is a welcome addition - as this opens up the device to a wider array of movies.

When will the new Apple TV be released?

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The next Apple TV is around the corner with the Apple TV 4K.

Of course, to get the full benefit of the HDR support on the Apple TV 4K, you must have a television set that supports HDR, but if you have a 4K television, chances are it supports HDR technologies too. It will be available from September 22 and the pre-orders start from September 15.

Later this year, Apple will introduce Airplay 2 support, allowing Apple TV to control multiple AirPlay 2-compatible speakers as well as your home theatre speakers. The best part? Cue said the price of these titles will be same as their HD counterpart, a move that gives advantage to Apple over other streaming devices.

Australia and Canada are expected to gain access to the TV app later this month, with expansion to France, Germany, Norway, Sweden and the United Kingdom later this year.

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