Google Changes Search Localisation Because

Camille Francis
October 30, 2017

"Google wants to stop the practice of manually entering the top-level domain to get a country's services", according to a report in 9to5google.

Google product manager Evelyn Kao has written a blog post announcing the said update, stressing the new method it uses in offering search results on iOS phones and desktop as well as Google Maps.

And this applies even when you travel from one country to another, for example from the United States to India. Rather than the country service being identifiable by the domain name, you'll be served results that correspond to your location. Now, your location dictates the kind of results you'll get - you could go to google.com.au, for instance, but if you're in New Zealand, you'll still get search results tailored for your current whereabouts. For example, even if you are now using.co.uk domain, still you will get the info of the country you are now in.

Google also says that the change will not impact some of the legal requirements countries have under national law.

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This will switch automatically depending on the country you are in, and will switch back once you go home. "Providing locally relevant search results is an essential part of serving you the most accurate information", the company writes.

Scroll down to find Settings at the bottom of the page.

Google says that the change was made because of the importance of location related searches these days, which now account for one in five searches. However previously users were able to circumvent this by going to a different Google top level domain, like Google.br, Google.com.sg, Google.com.my, to try and get search results in that particular country.

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