Snapchat Introduces Context Cards

Dora Pope
October 11, 2017

The feature can also help you take simple actions such as booking a ride with Uber or reserving a table through Bookatable or Open Table. For example, someone may send you a picture of a plate of food they're now devouring, and add a geofilter to the image detailing where exactly they are.

"These Snaps include those tagged with the white, venue-specific Geofilters or any Snap that has been submitted to our public Our Story and appears in Snap Map or Search", the company says.

Context Cards were produced with the help of Vurb, a mobile search company acquired by the Veince-based Snap Inc.in 2016 for over $100 million, the company said.

Context Cards will bring additional information to Snapchat with a single swipe and it's already working with several partners, also including Foursquare, Michelin and Goop.

The Context Cards will vary by type of venue and the information available about each location.

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Snap says it aims to always show you the most relevant information. The first Context Card that appears will contain basic information, such as the name of the place, category of venue (e.g., department store or restaurant), and partner ratings. Context Cards won't be limited to single Snaps either, as Snapchat is integrating them into Stories as well.

But if anyone watching those snaps was interested in visiting those places, they'd likely have to tap a separate app, such as Google or Yelp, for more information.

And the firm is confident that as it learns more about how to improve Context Cards, it will be adding more partners and additional information.

The Snapchat Support page on Twitter has admitted that its users had complained of having issues with the app, and that they were looking into the problem.

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