Amazon is rewarding Prime members for shopping at Whole Foods stores

Ashley Carr
February 21, 2018

For some Amazon customers, the company's Whole Foods acquisition is the gift that keeps on giving. The announcement offers an opportunity to remind everyone about Prime, the fact Amazon offers a Visa card, Whole Foods, and the very generous "5 percent back" offer. Everywhere else you will get one percent back. For non-Prime members, the Amazon Rewards Visa Signature card offers 3 percent back on Amazon and Whole Foods purchases.

Also published on Medium.

Since buying Whole Foods for $13.7 billion past year, Amazon has been working to streamline operations at Whole Foods - which has lagged rivals like Kroger Co in offering shopper loyalty programs, centralizing marketing and purchasing and using data to analyze what it should sell in stores. Amazon acquired Whole Foods for $13.7 billion past year in June.

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In that same five-year period, Chinese imports of semi-fabricated products increased more than 228 percent. The investigation took place under the seldom-used Section 232 of the Trade Expansion Act of 1962.

Amazon is leaving no stone unturned to rake in more Prime members, and channel those towards Whole Foods and vice versa.

Amazon continues to sweeten the Whole Foods shopping experience for its Prime Rewards customers. Additionally, there is also a new Whole Foods online storefront on Amazon's websites.

Amazon has added yet another perk to its $99-per-year Prime membership scheme. Earlier this month, Amazon announced that Prime members now have access to free two-hour delivery on thousands of Whole Foods items. The e-commerce titan has been cutting prices and even began selling its Echo smart speaker device in Whole Foods stores.

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